SEOmatic MCP Server

SEO agent for your own website, as a hosted (remote) MCP server. Connect itand your AI agent can read your real SEO data and stage fixes that always waitfor your approval.

Endpoint: https://app.seomatic.ai/api/mcp (Streamable HTTP)
Auth: OAuth 2.1 (interactive clients) or a Bearer API key (headless)
Docs: https://seomatic.ai/developers/mcp

There is nothing to clone, build, or run: this repository documents how toconnect to the hosted server.

What you can ask

Which keywords am I close to ranking on page 1 for?
Which pages are losing traffic, and why?
What backlinks did I gain this month? Who links to my competitors but not me?
Does ChatGPT mention my site when people ask about my topic?
Are my Google Ads and SEO fighting over the same keywords?

On a paid SEOmatic plan, the agent can also stage SEO fix tasks, contentcampaigns, and article drafts. Nothing touches your site until a humanapproves it in SEOmatic, and every change shows before-and-after results.

Tools

13 consolidated tools, each annotated (read-only vs staging) and scoped to theconnected workspace: gsc_performance, gsc_indexing, keyword_research,keyword_clusters, backlink_profile, serp_competitors,traffic_analytics, local_presence, site_pages, dataset_library,strategy_insights, task_manage, campaign_manage. The roster you seedepends on your plan and connected data sources. Full reference:https://seomatic.ai/developers/mcp

Install in Cline

Create a SEOmatic account at https://app.seomatic.ai (free tier works) andmint an API key: Settings -> API Keys -> Create key. Copy thesmk_live_... value.
Add this to your Cline MCP settings file (cline_mcp_settings.json):

{
  "mcpServers": {
    "seomatic": {
      "url": "https://app.seomatic.ai/api/mcp",
      "type": "streamableHttp",
      "headers": {
        "Authorization": "Bearer smk_live_YOUR_KEY_HERE"
      }
    }
  }
}

Ask Cline something like: "What are my striking-distance queries? UseSEOmatic." Tools are already scoped to your connected site, so no domainparameter is ever needed.

Install in other clients

Claude (web/desktop): Settings -> Connectors -> Add custom connector ->URL https://app.seomatic.ai/api/mcp (OAuth, no key needed)
Claude Code: claude mcp add --transport http seomatic https://app.seomatic.ai/api/mcp
Cursor: add {"mcpServers": {"seomatic": {"url": "https://app.seomatic.ai/api/mcp"}}} to mcp.json

Free vs paid

The free tier includes the insight tools with a monthly question quota sharedwith SEOmatic chat. Acting tools (staging tasks, campaigns, articles) need apaid plan and always keep the human-approval gate.

Support

Docs: https://seomatic.ai/developers/mcp
Site: https://seomatic.ai

SEOmatic MCP Server