LeadPipe MCP
AI-powered lead qualification engine for the Model Context Protocol
LeadPipe ingests leads from any source, enriches them with company data, scores them 0-100 using configurable AI rules, and exports qualified leads to your CRM — all through the MCP protocol.
Features
- Lead ingestion from webhooks, forms, APIs, or CSV — single or batch (up to 100)
- Auto-enrichment with company data: industry, size, country, tech stack (via Hunter.io or domain heuristics)
- AI scoring engine (0-100) with 6 weighted dimensions + custom rules
- CRM export to HubSpot, Pipedrive, Google Sheets, CSV, or JSON
- Pipeline analytics with real-time stats, score distribution, conversion rates
- Configurable scoring weights, high-value titles/industries, custom rules
- 8 MCP tools + 3 MCP resources covering the full lead lifecycle
Quick Start
Install from MCPize Marketplace
- Search for LeadPipe MCP on mcpize.com
- Click Install and select your subscription tier
- Tools and resources are automatically available in any MCP-compatible client (Cursor, VS Code, etc.)
Build from Source
git clone https://github.com/enzoemir1/leadpipe-mcp.git
cd leadpipe-mcp
npm ci
npm run build
Add to your MCP client config:
{
"mcpServers": {
"leadpipe": {
"command": "node",
"args": ["path/to/leadpipe-mcp/dist/index.js"]
}
}
}
Tools
lead_ingest
Add a single lead to the pipeline.
{
"email": "[email protected]",
"first_name": "Jane",
"last_name": "Smith",
"job_title": "VP of Engineering",
"company_name": "Acme Corp",
"company_domain": "acme.com",
"source": "website_form",
"tags": ["demo-request"]
}
lead_batch_ingest
Add 1-100 leads at once. Duplicates are automatically skipped.
{
"leads": [
{ "email": "[email protected]", "job_title": "CEO" },
{ "email": "[email protected]", "job_title": "CTO" }
]
}
lead_enrich
Enrich a lead with company data using the email domain.
{ "lead_id": "uuid-of-lead" }
Returns: company name, industry, size, country, tech stack, LinkedIn URL.
lead_score
Calculate a qualification score (0-100). Leads scoring 60+ are marked qualified.
{ "lead_id": "uuid-of-lead" }
Returns score + detailed breakdown across all 6 dimensions.
lead_search
Search and filter leads with pagination.
{
"query": "acme",
"status": "qualified",
"min_score": 60,
"limit": 20,
"offset": 0
}
lead_export
Export leads to CRM or file format.
{
"target": "hubspot",
"min_score": 60
}
Targets: hubspot, pipedrive, google_sheets, csv, json
pipeline_stats
Get pipeline analytics. No input required.
Returns: total leads, status/source breakdown, average score, score distribution, qualified rate, leads today/week/month.
config_scoring
View or update scoring configuration.
{
"job_title_weight": 0.30,
"high_value_titles": ["ceo", "cto", "vp", "founder"],
"custom_rules": [
{
"field": "company_industry",
"operator": "equals",
"value": "fintech",
"points": 15,
"description": "Bonus for fintech companies"
}
]
}
Resources
| Resource | Description |
|---|---|
leads://recent |
The 50 most recently added leads |
leads://pipeline |
Pipeline summary with status counts, scores, conversion rates |
leads://config |
Current scoring engine configuration |
Scoring Engine
Leads are scored 0-100 using a weighted average of 6 dimensions:
| Dimension | Default Weight | How It Works |
|---|---|---|
| Job Title | 25% | C-level/Founder: 100, VP/Director: 85, Manager: 65, Senior: 50, Junior: 15 |
| Company Size | 20% | Preferred sizes (11-50, 51-200, 201-500): 90, others scaled accordingly |
| Industry | 20% | High-value industries (SaaS, fintech, etc.): 90, others: 40 |
| Engagement | 15% | Phone provided, full name, tags, source type (landing page > CSV) |
| Recency | 10% | Today: 100, last week: 75, last month: 35, 3+ months: 5 |
| Custom Rules | 10% | User-defined rules with -50 to +50 points each |
Formula: score = sum(dimension_score * weight)
Leads with score >= 60 are qualified. Below 60 are disqualified.
CRM Integration
HubSpot
Set the HUBSPOT_API_KEY environment variable with your HubSpot private app access token.
export HUBSPOT_API_KEY="pat-xxx-xxx"
Pipedrive
Set the PIPEDRIVE_API_KEY environment variable.
export PIPEDRIVE_API_KEY="xxx"
Google Sheets
Set GOOGLE_SHEETS_CREDENTIALS with your service account JSON.
CSV / JSON
No configuration needed. Export returns data directly.
Enrichment
LeadPipe extracts the domain from the lead's email and looks up company data:
- Hunter.io (if
HUNTER_API_KEYis set) — returns organization, industry, country, tech stack - Domain heuristics — maps known domains to company data
- Freemail detection — gmail.com, yahoo.com, etc. are flagged (no company enrichment)
Pricing
| Tier | Price | Leads/month | Features |
|---|---|---|---|
| Free | $0 | 50 | Basic scoring, webhook intake |
| Pro | $20/mo | 500 | AI scoring, enrichment, email notifications |
| Business | $40/mo | 5,000 | CRM sync, pipeline analytics, custom rules |
Available on the MCPize Marketplace.
Development
npm run dev # Hot reload development
npm run build # Production build
npm test # Run unit tests
npm run inspect # Open MCP Inspector
License
MIT License. See LICENSE for details.
Built by Automatia BCN.